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Barbour x Snowman: bespoke mugs personalised for press contacts

Barbour x Snowman: bespoke mugs personalised for press contacts

With tough competition from online retailers and more consumer choice than ever before, it’s never been more important to build good relationships with press.

To promote their Snowman collection in 2018, Barbour were looking for bespoke festive gifts that would both tie in with the collection and offer a memorable, personalised experience.

A full-colour wraparound of a memorable scene from The Snowman was chosen, with each journalist’s name written in the night sky.

The mugs were delivered to Barbour ready to be given out at a press event, but for an additional charge we can also send individual products directly to your contacts for fuss-free gifting.

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